Donor Marketing Strategy - How Will They Know?

You need a researched and testable strategy before you spend money trying to reach your target donors

Service Description

Before you build a website, buy a Google ad, or send a fundraising letter, you must have a strategy. How will your target donors know you exist? How will you inspire them? Assumptions are your enemy. Every year, thousands of nonprofits fail because they assume something that worked before will work now.

Our consultant will help you develop a researched and testable strategy built around your target donors, and which fits your budget. This strategy will include considerations for the best channels to reach your target donors.

DeliverableAt the end of this consulting, you will have a strategy outline you can put into action right away. This outline will become your guide in choosing methods, such as advertising, letters, and events, to attract your target donors. The amount of detail they will address for your strategy will be time-permitting based on the size and donor-reach of your organization.
Prerequisites

A mission and or vision statement
A definition of your target donors

Cost$499
Price includes, initial consultation, research and analysis, and meeting to present the recommendations
Consultant
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