Who will be inspired by your mission? Who has the ability to donate? What group of people do you have realistic access to? If you fail to answer these questions, your nonprofit will not receive the donations it needs.
Nonprofits that appeal to everyone usually receive donations from no one. People are inspired by different causes in different ways. Defining your target donor is critical for two reasons. 1) It will keep your organization from wasting time and money appealing to people who have a low likelihood of being inspired by your cause, 2) It becomes the fuel to strategies how to reach high-likelihood donors the most efficient and effective way.
| Deliverable | At the end of this consulting, you will have a definition of your nonprofit’s target donor market, based on careful expert analysis and research. This could include recommendations of where to locate lists or data sources to aid in your outreach strategy. |
| Prerequisites | Mission and or Vision Statements |
| Cost | $499 Price includes, initial consultation, research and analysis, and meeting to present the recommendations |
| Consultant |
Eric DeGrove
Eric’s experience and education spans several industries and continents. Though he has spent most of his More
career serving the nonprofit sector, he has also founded four companies.
Eric started his career in marketing analytics while pursuing graduate work in Sociology. His passion for helping others soon propelled him to pursue education at Dallas Theological Seminary where he also worked in Information Technology. After serving a nonprofit in Singapore, he worked in social research before venturing into entrepreneurship. Along with his extensive experience in IT and software development, Eric is an expert in marketing strategy. He has seen success both in nonprofit fundraising and bringing products and services to market. As a web designer and software developer, he has helped many companies and nonprofits increase their donations and sales through refined messaging. Eric holds a Master of Theology from Dallas Theological Seminary. He has also completed graduate work in and a B.A. in Sociology from the University of North Texas. He resides in Colorado Springs, CO with his wife and three children. In his free time he enjoys playing music (jazz), carpentry, and watching football and basketball. |
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