Developing a Logo and Style - What Will They Think & Feel?

Your nonprofit’s logo, colors, and images are a critical representation of your mission and vision, but where do you start? Every year, new nonprofits end up with terrible logos. Sometimes this occurs because they commission one from a graphic designer before they know how to instruct them on what they want. Usually though, it occurs because they don’t understand how their style (brand) affects what people think and feel about them.

Your nonprofit’s style (brand) goes way beyond a logo. Developing a style, which is defined in a “guide”, is important for three reasons. First, it makes it easy for others involved in creating your website, letters, and other media. Second, it ensures everything that your nonprofit produces looks the same (brand recognition). Third, it ensures the graphical representation of your organization helps people think and feel what you intend.