Your nonprofit’s logo, colors, and images are a critical representation of your mission and vision, but where do you start? Every year, new nonprofits end up with terrible logos. Sometimes this occurs because they commission one from a graphic designer before they know how to instruct them on what they want. Usually though, it occurs because they don’t understand how their style (brand) affects what people think and feel about them.
Your nonprofit’s style (brand) goes way beyond a logo. Developing a style, which is defined in a “guide”, is important for three reasons. First, it makes it easy for others involved in creating your website, letters, and other media. Second, it ensures everything that your nonprofit produces looks the same (brand recognition). Third, it ensures the graphical representation of your organization helps people think and feel what you intend.
| Deliverable | At the end of this consulting, you will know the elements of your organization’s style (brand) and how to work with a graphic designer. |
| Prerequisites | A mission and or vision statement |
| Cost | $499 Price includes, initial consultation, homework, and final meeting |
| Consultant |
Eric DeGrove
Eric’s experience and education spans several industries and continents. Though he has spent most of his More
career serving the nonprofit sector, he has also founded four companies.
Eric started his career in marketing analytics while pursuing graduate work in Sociology. His passion for helping others soon propelled him to pursue education at Dallas Theological Seminary where he also worked in Information Technology. After serving a nonprofit in Singapore, he worked in social research before venturing into entrepreneurship. Along with his extensive experience in IT and software development, Eric is an expert in marketing strategy. He has seen success both in nonprofit fundraising and bringing products and services to market. As a web designer and software developer, he has helped many companies and nonprofits increase their donations and sales through refined messaging. Eric holds a Master of Theology from Dallas Theological Seminary. He has also completed graduate work in and a B.A. in Sociology from the University of North Texas. He resides in Colorado Springs, CO with his wife and three children. In his free time he enjoys playing music (jazz), carpentry, and watching football and basketball. |
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